Important SEO and reputation management development: Google Sidewiki
Full disclosure: I have not yet checked this out Google's new Sidewiki feature fully, but just a quick skim of the following article suggests that this is an underrated yet important development from Google:
One of the most jarring comments from the above post is that these new sidewikis (essentially, a commenting page for every page on the web) actually create SERPs of their own...and could theoretically outrank the site upon which they are based!
From a reputation management perspective, anything that you do not own/control is something that must be understood and monitored. Add these sidewikis to the list. We will be investigating this more fully in the weeks and months ahead.
